Department
Marketing & Communications
As Marketing Lead, you will drive growth and maximize marketing efficiency in Southern Europe by identifying opportunities, creating synergy, and aligning marketing strategies with business goals.
You work closely with the Centers Of Excellence of Ecommerce Merchandising, Segment Marketing, New Customer Acquisition & Branding to leverage their expertise in your regional strategies and integrate their customer-centric strategies into the regional plan.
Key Responsibilities
You identify growth opportunities and create synergy across Southern Europe by aligning marketing strategies with business goals, ensuring regional priorities are reflected in tailored, effective marketing and e-commerce plans.
You work closely with the Vice-President of your super-region to develop customized marketing plans that address local market needs, translating regional priorities into actionable and proactive marketing and e-commerce strategies.
You lead and inspire a team of Marketing Specialists, providing mentorship, guidance, and fostering a positive, collaborative work environment focused on growth and success.
You partner closely with the Centers of Excellence of Ecommerce Merchandising, Segment Marketing, New Customer Acquisition & Branding, overseeing the execution of their strategies in e-commerce merchandising, content, digital marketing, and segment marketing. You ensure their specialized insights and approaches are effectively integrated and executed within regional strategies to drive impactful results.
You track and analyze the performance of campaigns and e-commerce initiatives, providing data-driven insights and recommendations to optimize outcomes and drive sustained results.
How to succeed / Your profile
Proven experience in managing and executing marketing strategies across multiple countries or regions, with a deep understanding of local market dynamics.
At least 2 years of experience in leading and mentoring a team, with the ability to develop talent, foster growth, and maintain a positive work environment.
Strong ability to develop and implement marketing and e-commerce strategies that align with business goals, drive growth, and address regional priorities.
Experience with marketing tools such as Selligent, Salesforce Marketing Cloud, Wrike, and data analytics platforms to measure performance and optimize marketing initiatives.
Experience in working collaboratively with diverse teams, including regional leadership, e-commerce, and specialized Centers of Excellence, to ensure alignment and integration of efforts.
Knowledge of Southern European markets, with the ability to adapt messaging and strategies to suit local cultures and preferences.
Experience in e-commerce merchandising or digital marketing, with an understanding of how to integrate these strategies into marketing plans.
What's in it for you
A competitive salary with benefits such as a company car, meal vouchers and insurances.
Flexible working hours, home working and a healthy work-life balance.
20 paid vacation days and 12 WTR days.
An easily accessible work location (but remote work is also possible).
A people-centric culture where your fitness and mental well-being matter.
Lunch breaks and sports facilities in TVH Park, the company's green zone.
Access to LinkedIn Learning and many in-house (and external) training courses.
Fun after works and other optional events (e.g. TVH Kaffee).
People are at our heart
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
About TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
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Recruiter
Evelien Moreels