Regional Marketing Lead

As Regional Marketing Lead, you will drive growth and maximize marketing efficiency in the super-regions by identifying opportunities, creating synergy and aligning marketing strategies with business goals. In collaboration with the Vice-Presidents of your super-regions, you support sales and ensure customized, omnichannel marketing plans. You will lead a team of Field Marketing Specialists, providing guidance and fostering a positive work environment, while also fulfilling the role of Field Marketing Specialist by developing and executing omnichannel marketing plan(s) for your assigned region. 

Your role and responsibilities

• Ensure alignment and customization of the central marketing strategies and content with the local business needs and ensure the development of an omnichannel marketing strategy and glocal marketing plan(s).

• Act as SPOC for your Vice-Presidents for all marketing activities.

• Lead and manage a team of Field Marketing Specialists, providing mentorship, guidance, and coaching to support their growth and development.

• Collaborate with cross-functional teams to ensure the success of marketing initiatives.

• Analyze campaign and event performance and provide insights to continuously improve and drive results.

How to succeed / Your profile

• We are seeking a strategic and results-driven professional with a passion for coaching and developing teams and a proven track record of delivering results in a fast-paced, global environment.

• Bachelor's degree in Marketing or related field. Minimum 5 years of experience in B2B marketing and marketing tools (Salesforce Marketing Cloud, Wrike, …) including minimum 2 years of people management experience.

• A very good knowledge of English.

• Excellent interpersonal and communication skills.

• Ability to work independently and lead a team in a fast-paced environment.

• Proficient in data analysis and performance management.

• Good knowledge of the culture of the region and understanding how to communicate within the target culture as a positive promoter.

• Strong leadership and coaching skills.

• Stakeholder management skills in order to bridge & translate sales targets into a solid marketing strategy.

What's in it for you

• A competitive salary with benefits such as company car, meal vouchers and insurances.

• Flexible working hours, home working and a healthy work-life balance.

• 20 paid vacation days and 12 WTR days.

• An easily accessible work location (but remote work is also possible).

• A people-centric culture where your fitness and mental well-being matter.

• Lunch breaks and sports facilities in TVH Park, the company's green zone.

• Access to LinkedIn Learning and many in-house (and external) training courses.

• Fun afterworks and other optional events (e.g. TVH Kaffee).

 
People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

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