Analytics Implementation Lead

Job details

Job title
Analytics Implementation Lead
Post date
Jan 25, 2023
Job ID
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Job Summary


Join our growing Global Digital Team as an Analytics Implementation Lead.

Key Responsibilities

  • Manage global tracking framework and extracting processes for behavioral data from digital touch points, ensuring it’s accurate, organized and made available for the business
  • Full ownership of global Digital Analytics tech stack, ensuring what new features and licensing will be added to our technical stack
  • Extracting data using: GTM (google tag manager), JavaScript, HTML and sending that data to various analytics tools such as HotJar, MixPanel, Google Analytics, Salesforce, Google, BigQuery (SQL)
  • Setting-up & managing data streams towards our new global CDP (Salesforce) and coaching business on the use (& understanding) of the data inside the CDP

  • Partnering with digital and IT teams and the business to provide valuable insights into our customers online behavior and preferences. This may include any of the following: 
    • Exploring new data sources & raw data to find answers (& potential business value)
    • Present data in meetings with business leaders and stakeholders 
    • Translate data needs from business stakeholders into tracking & event requirements for IT
  • Bringing a friendly and continuous improvement mindset in the daily operation and collaboration with local and global digital teams, data scientists and other business stakeholders in the delivery of world class digital experience for our customers in more than 120 countries 

Preferred Qualifications

  • Bachelor Degree (digital marketing, computer science, business, economics, statistics) or equivalent experience
  • Fundamental understanding of digital customer behavior & data analysis tactics 
  • Experience with the technology used to track and test that in way that optimize key performance indicators (KPIs) 
  • Ability to translate complex data into easy-to-understand information and successfully communicate that across various levels of an organization 
  • Business requirements gathering experience 
  • E-privacy regulations and website ethics (training provided) 
  • Moderate experience with some but not all of the following tools and technologies: 
    • CDP (customer data platform) such as Salesforce or similar 
    • Web Analytics tools such as. Google Analytics, Adobe Analytics or similar
    • Data collection and extraction tools such as GTM, Tealium or similar tag management tools, JavaScript, HTML, SQL, Google Data Studio, Google BigQuery 
  • Project Management tools such as JIRA, Confluence or similar 
  • Reporting tools such asTableau, PowerBI or similar 
  • Excel/Google Sheets; expert level
Myriam Parmentier

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