Product Marketing Manager

Job details

Job title
Product Marketing Manager
Post date
Dec 29, 2022
Job ID
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Job Summary


As Product Marketing Manager you are responsible for the definition, monitoring and effective execution of the product marketing strategy in line with the overall company strategy and e-Commerce plan. 


You manage a team of 5 Product Marketeers, 3 Digital Product Content Writers and 2 Product Data Coordinators. Together you maximize the online and offline marketing presence of our product offering, trigger digital marketing traffic and optimize conversion to online sales.


Your responsibilities include the following: 


  • As a real people manager, you are responsible for the direction, guidance, follow-up and development of your team. You coach and motivate them so that they can use and develop their competencies, skills and knowledge effectively.

  • In consultation with other teams, you work out the strategic product marketing plan for each product family as well as for our service portfolio. 

  • In order to optimize the product portfolio performances, you translate the defined product marketing strategies into concrete action plans per product group, substantiated with SMART objectives, as well as a budget and resource planning.

  • You monitor, measure and report out on the performance of all product marketing activities in order to continuously improve their return on market investment and cost-effectiveness. 

  • You install an effective cross-departmental collaboration to stay on top of evolving and changing market- and product trends.

Preferred Qualifications


  • You have a Master's Degree or equivalent by experience. You have at least 7 years of relevant experience (B2B, product marketing, product management, digital marketing, …).

  • You have a technical background and experience in a B2B environment. 

  • You have a very good knowledge of Dutch and English. 

  • You have strong communication skills. 

  • You have proven people management experience and you are a real team player: you can easily deal with employees and manage them in an appropriate way. 

  • You have managerial experience and strong organizational and planning skills. You have the ability to deal with strict deadlines.

  • You're a positive critical thinker with a healthy 'do' attitude. 

  • You have strong analytical skills, are fluent with data/numbers and can generate insights to help advance the business. 

  • You have a high sense of ownership and take initiative. You are decisive and can react quickly and effectively. 

  • You are able to deal with a wide variety of stakeholders.

  • You are stress-resistant and can work with tight deadlines.

  • You are flexible and have a good ability to adapt in an ever evolving and fast changing environment.

Job Offer


  • An exciting position in an international company with a family atmosphere where people are at the center.

  • You are part of a dynamic team, where initiative and entrepreneurship are valued.

  • You arrive in an innovative, progressive and technical environment.

  • Numerous opportunities for personal development, among other things through permanent guidance and professional (internal/external) training courses.

  • A flexible work arrangement, providing a good balance between work and private life.

  • An attractive salary package with extra-legal benefits such as group and hospitalization insurance, company car, luncheon vouchers, corporate restaurant, …

Debbie Van de Woestyne

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